Surround-Sound Ads Make Their Way to Retailers' Registers

With American retailers preparing to replace their aging point-of-sale units at record rates, a retail POS vendor called VeriFone wants to flood checkout lanes with Linux-based full-motion video, 65,356-color displays and digital stereo sound.

The new unit—dubbed the MX870—is designed to deliver animated ads and demos in a loud, attention-demanding manner, which is not hard when customers have no choice but to stand in line.

"Retailers are very much looking to extend their brands," said Marcus Hodge, a product marketing manager at VeriFone.

Read the rest of this eWEEK story: "Surround-Sound Ads Make Their Way to Retailers' Registers"

Copyright © 2005 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in ExtremeTech.