文章基本信息

标题：Marketing Psychology
作者：Wall, Nancy
期刊名称：Teaching Business Economics
印刷版ISSN：1367-3289
出版年度：1998
卷号：Summer 1998
出版社：Economics and Business Education Association

Marketing Psychology

Wall, Nancy

Marketing Psychology, Gordon Foxall, Macmillan, 1997, hardback,.40, phone 01256 329242, ISBN 0-33366277-6.

Should you wish to sample the most up-to-date work on consumer behaviour, this is the book for you. It is academic in style and highly innovative in its thinking. The author is Distinguished Research Professor in Consumer Psychology at Cardiff Business School. The publishers suggest that the book may have `profound managerial and policy implications'. Its an interesting book for the expert.