A look in - Communication World proposal - Brief Article - Editorial

In this space I've mentioned several times that we intend to make CW more representative of IABC's diverse global constituencies. Following are some of the suggestions we are considering.

Under our proposal, six global regions would contribute content to CW regularly. A volunteer editor would be responsible for identifying issues and events, as well as assigning correspondents as needed within the region to research, interview and write articles. These articles then would be reviewed to ascertain the value and suitability of the article for global audiences. The final draft, with suggested graphics or other ancillary material, would be submitted to CW editors and designer to ensure that the content and graphics are representative of the regions and to identify any cultural sensitivities.

Each region would be responsible for providing one feature article every other issue (three feature articles per year) that discusses communication issues specific to their areas.

We do not mean that articles cannot be submitted and published for any issue of CW other than the one assigned; nevertheless, by having a structure wherein responsibility is assigned for specific areas, we hope to ensure regular contributions from each area.

In addition, we are considering the possibility of creating departments or columns that might include:

* An international news section (As the IABC web site evolves, some of this could be a part of CW Online.)

* Submissions that would share IABC activity of universal interest that could serve as an idea exchange.

* Commentary from regions that could include opinion or advice that would be of educational value to a global audience.

As mentioned, this proposal is still in the planning stage, and any comments or suggestions you may have are welcome.

As we interact more globally, we must try to recognize and better understand cultural differences. Several years ago, we published an article titled "Do You See the Blue that I See?' It eloquently covered how our various environments and heritages influenced our perceptions. We draw on these personal influences when we confront a situation or cultural experience unfamiliar to us.

And because it is different from what we know, we frequently dismiss it as being wrong. This isn't right. What you may perceive as odd is perfectly normal for another.

I hope that where there are disagreements we can discuss them rationally--even debate them. But please let's not turn a constructive debate into a diatribe just because you may not see the same blue that I see.

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