文章基本信息

标题：Revenue-generating gimmicks—priceless - Static - sports television programs add shots from Sky-Cam - Brief Article
作者：Fritz Quindt
期刊名称：The Sporting News
印刷版ISSN：0038-805X
出版年度：2003
卷号：Oct 6, 2003
出版社：American City Business Journals, Inc.

Revenue-generating gimmicks��priceless - Static - sports television programs add shots from Sky-Cam - Brief Article

Fritz Quindt

Revenue-generating gimmicks--priceless: The sweetest NFL eye candy this fall is Sky-Cam--that tethered-above-the-field angle and invaluable replay once limited to ESPN, XFL and video games--now gracing FOX and Monday Night Football. Whoa ... adding production values, in this economy? Remember, two years ago FOX (briefly) discontinued 1st & Ten lines to shave costs. Networks, ever resourceful, have convinced advertisers to underwrite their enhancements. Notice just before opening kickoffs ESPN/ABC declaring Sky-Cam is brought to you by Visa (barely skirting The League's edict against "sponsored in-game production elements").