The role of the American ambassador

How often have I heard an otherwise sophisticated entrepreneur remark, "Why would I consider going to the U.S. Embassy when I'm on business overseas"? Too many times to count. Are Embassies worth the visit? You bet - particularly with the advent of the Commercial Ambassador.

As the world has changed so, too, has the role of the American Ambassador abroad. The Departments of State and Commerce have never had a better working relationship when it comes to helping U.S. business than exists today. Much of this is due to the high priority President Bush and his Cabinet have placed on promotion of U.S. exports. But a lot of credit goes to Deputy Secretary of State Larry Eagleburger - who has support for U.S. business a top Department priority - and to the Ambassadors themselves.

In the 67 countries where the U.S. and Foreign Commercial Service has officers, Ambassadors work with our Senior Commercial Officers to ensure that our activities are an integral part of their Embassy operation. When an American business needs high-level help with a local Ministry, the U.S. Ambassador is there. They lend their time and prestige to our trade events, support local AmCham activities, intercede on behalf of U.S. bidders for major contracts, and the like. In short, they serve as the Senior Senior Commercial Officer at post!

In smaller markets, where State Department Economic Officers handle the export portfolio, our Ambassadors are just as active. And typically in these markets, a little help goes a long way toward helping a U.S. firm make a sale.

What our Ambassadors bring to the table is unique. Many are former businessmen and women, who can offer the kind of insight for which firms can pay a fortune. Many are career professionals, who can put their superb country knowledge and contacts to work for business.

The fact is, many of our Ambassadors have been active in commercial advocacy for years. As to the stereotypical Ambassador of old who cared little about U.S. business interests, well, he's pretty much gone the way of the dinosaur. Today, a good Ambassador knows that representing the United States abroad means seeing to our national economic security as well.

During my three years with the Commercial Service, I have met U.S. Ambassadors throughout the world ready, willing, and able to help American business succeed in their markets. My advice for doing business overseas in the 1990s and beyond: Be in touch and learn to rely on the local U.S. Embassy.

COPYRIGHT 1992 U.S. Government Printing Office
COPYRIGHT 2004 Gale Group