文章基本信息

标题：Naming rights
作者：Kevin King
期刊名称：Boat/US Magazine
印刷版ISSN：1090-1272
出版年度：2004
卷号：July 2004
出版社：Boat Owners Association of the United States

Naming rights

Kevin King

I just finished reading your May article on "Army Corps Cutting Back." So far, I'm lucky, as the public ramp I use in Nashville is still open and in pretty good shape. Granted, the usage fee keeps going up, but it is still a good deal for those of us who trailer boats to the lake every weekend.

While reading the article a thought crossed my mind: What about soliciting local or regional businesses to buy naming rights to the various facilities throughout the state (much like all the professional sporting arenas)? In return for some targeted marketing opportunities, businesses could help to fund the restoration and maintenance of area facilities.

If we can't fix the problem (government spending), let's get creative with a solution!

Kevin King

Antioch, TN