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  • 标题:Nintendo Announces GameCube Price Drop
  • 期刊名称:ZD Games
  • 出版年度:2003
  • 卷号:September 2003

Nintendo Announces GameCube Price Drop

Starting tomorrow, Nintendo's GameCube will drop in price to an appealing $99, the company announced today. Partnered retailers Amazon.com and Toys'R'Us began selling Cubes at the new price yesterday in what appeared to be an independent move, but other retailers will soon be offering the same price nationwide.

Nintendo of America senior vice president of marketing and corporate communications George Harrison hails the decision as "aggressive," noting that GameCube shipments have been rising in the past few weeks to prepare for the announcement. In spite of the likely sales boost, Harrison specified that the company's 2003 sales forecast of 6 million units worldwide will remain unchanged.

"So far in 2003, Nintendo GameCube is the only home console showing an increase in unit sales compared to 2002," said Harrison. "Every time a generation of technology has moved into the true mass market, Nintendo has prospered. This incredible new price and our great software offers are designed to accelerate that trend like never before."

A difficult holiday season had previously been predicted by industry players like EA's Warren Jenson, but news of a price drop for just one of the big three may be enough to spark a more competitive selling season than first thought. It will be interesting to see whether or not the new price drop will be enough for Nintendo to outperform Microsoft's Holiday Bundle and earn the number two position behind Sony.

Copyright © 2003 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in ZD Games.

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