The Bling dynasty: the first family of hip-hop takes urban gems mainstream
Michaela Angela DavisBecoming the chairman of a fine-jewelry company is a natural addition to Russell Simmons's dazzling portfolio (wifey, Kimora Lee Simmons, is CEO and creative director). The men's collection is for the 18-to-40-year-old hip-hop-generation guy, with microphone pendants and sporty watches. Classic materials like diamonds and gold are used, but the infusion of newer elements such as stainless steel and rubber are what give it a modern signature. The Simmons Jewelry Co. premieres this holiday season at Gordon's Jewelers nationwide ($200 to $8,000).
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