Mass appeal: mainstream beauty meets department-store quality - Beauty News

mass appeal

               What it is:            Why you'll love it:

      Apt. 5   A niche makeup         At these prices you
Spring Color   line minus the high    can snag three
  Cosmetics    price. The highest     different shades
 Collection    ticket item: a lip-    for the price of
               stick that sells       one department-
               for $7.50.             store product.

        Skin   Cutting-edge skin      Each product and in-
      Simple   care developed by      store display chart
               scientists at          walks you through
               Elizabeth Arden.       the cleansing and
                                      maintenance regimen.
                                      Not ready to commit?
                                      Try the five-piece
                                      Get Started! kit for
                                      $9.84.

 Bath & Body   Skin therapy, with     Its body scrubs,
       Works   four distinct          bath creams and
Aromatherapy   pampering themes:      massage lotions
  Collection   Sensuality, Energize,  make spa-quality
               Relax and Sleep.       aromatherapy as
                                      close as the local
                                      mall.

    Flawless   Hair-care products     Its signature blend
    by Paves   formulated with        of clementine,
Professional   essential oils and     geranium and
               other natural          lavender essential
               ingredients that       oils smells heavenly
               help hair retain       and feels even
               moisture and           better on your hair.
               increase elasticity.

               Must-have:               Compare with:

      Apt. 5   Nail Enamel              Tarte ($17 for its Eye
Spring Color   ($4.50), which           Shadow, $55 for
  Cosmetics    comes in 35              Glistening Powder)
 Collection    long-lasting colors      and Chanel ($17 for
               that work for our        Quick Coat, a nail
               skin tones.              protectant; $60 for ;
                                        Bronze Perfection
                                        Face Palette).

        Skin   Efficiency Expert        M.D. Skincare All-
      Simple   ($7.38, 6.8 ounces).     in-One Facial
               This creamy two-in-      Cleanser With Toner
               one facial cleanser      by Dr. Dennis Gross
               removes impurities       ($28, 8 oz) and
               and tones the skin in    Tony & Tina Herbal
               one simple step.         Cream Cleanser ;
                                        ($24, 3.2 oz).

 Bath & Body   Tranquil Sugar Scrub     Fresh Brown Sugar
       Works   ($20, 16 oz), a          Body Polish ($58,
Aromatherapy   super skin smoother      15 oz); B. Kamins
  Collection   that is a blend of       Chemist Maple Sugar
               lavender, vanilla,       Body Scrub ($40, 8 oz)
               clary sage and           and Osmotics
               rosemary essential       Sugar Scrub Body
               oils.                    Exfoliant ($32, 8 oz).

    Flawless   Undamaged Goods          Hamadi Shea Butter
    by Paves   Deep Conditioning        Hair Mask ($39, 8 oz);
Professional   Cream ($5.99, 9.5 oz),   Reno Furterer
               which combines shea      Carthame Cream
               butter, avocado oil      Shampoo ($20, 3.4 oz)
               and coconut oil to       and Lancome Intense
               deep condition the       Nutrition
               hair without             Damaged Tips
               weighting it down.       Nutri-Serum
                                        ($22, 1.7 oz).

               Found at:

      Apt. 5   Duane Reade
Spring Color   stores and
  Cosmetics    apt5cosmetics.com
 Collection

        Skin   Wal-Mart stores
      Simple   nationwide.

 Bath & Body   Bath & Body Works
       Works   stores nationwide,
Aromatherapy   (800) 395-1001
  Collection   or
               bathandbodyworks.com.

    Flawless   Walgreens stores
    by Paves   nationwide and
Professional   walgreens.com.

COPYRIGHT 2004 Essence Communications, Inc.
COPYRIGHT 2004 Gale Group