Fight of the Month
Janelle BrownThe Protagonist Philip J. Kaplan (aka Pud), proprietor of F---edCompany.com and author of the recently released F��d Companies: Spectacular Dot-com Flameouts
The Antagonists The generally nasty posters on F---edCompany��s boards
The Charge Selling out, shameless self-marketing, and general suckiness
The Catalyst Kaplan, eager to plug his new book, asked his site��s users to buy it on Amazon. As he put it on F---edCompany: ��Maxim just reviewed it and gave it three out of five stars, so it doesn��t completely suck.��
Whoops! The site��s regulars, who have been groomed by Pud himself to spew bile at every dot-com gracing the site��s pages, aim their venom on their own beloved patron.
Choice Quote ��This book officially kicks off your 14th minute of fame.��
The Defense Pud has remained uncharacteristically silent, though a handful of his defenders have risen to the occasion.
The Moral If you��re gonna dish it out....
Copyright © 2002 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Yahoo! Internet Life.