文章基本信息

标题：July 24 to 28, 2000 - Industry Trend or Event
作者：Mark A. Mowrey
期刊名称：The Industry Standard
印刷版ISSN：1098-9196
出版年度：2000
卷号：August 7, 2000
出版社：IDG Communications

July 24 to 28, 2000 - Industry Trend or Event

Mark A. Mowrey

It seems like there was nothing but bad news for the Internet Economy this week: Poor earnings announcements by Internet companies, a court-ordered shutdown of a prominent Net technology and fines imposed on online retailers dominated headlines.

Net stocks reacted to unexpectedly slower growth at bellwethers Amazon.com, Priceline.com and others. TheStreet.com's Internet Sector index fell 11 percent by Thursday.

Peer-to-peer Net firms also were dealt a severe blow. A federal judge in San Francisco ordered Napster to cease distribution of copyrighted material on its site. The ruling could effectively end Napster's operations, clouding the future for any technology that enables the sharing of copyrighted files.

Marring the success of last year's holiday season, the FTC slapped $1.5 million in fines on seven Web retailers - including Kbkids.com, Macys.com and Toysrus.com - for misleading customers about delivery dates of purchased goods. Interestingly, four of the seven are online divisions of predominantly offline firms.

While 19 Internet firms planned for IPOs this week, only 10 went public by week's end. Finally, Net advertising dropped to its lowest level since last September, as online advertisers spent an average of $27,700.

The Internet Economy Index rates the week of July 24 a 3.

STOCKS

Off-Target Revenues. Several Interest companies reported quarterly results that were off analyst forecasts, sending TheStreet.com's Interest Sector index into a tailspin. It is now just 3 percent from its period its year-to-date low to 714 set ground internet Capital Groups nad Priceline.com

CLOSING PRICE AS OF JULY 27. INDEX TRACKS THE PERFORMANCE OF 20 PROMINENT INTERNET COMPANIES. SOURCE: BLOOMBERG

ADVERTISING

Ads Reach a New Low: Net advertising levels fell to year-to-date low of $27,700 per advertiser this week, 5 percent below last week. The drop was driven mostly by a 32 percent decline in spending by financial-services firms. Software manufacturers also reduced their spending; AdRelevance saw 23 percent fewer impressions from companies in the sector.

ESTIMATE OF THE AMOUNT SPEND ON INTERNET BANNER ADS PER COMPANY THAT ADVERTISED ONLINE FOR THE WEEK ENDING JULY 22. SOURCE: AD ADRELEVANCE