文章基本信息

标题：Bustin' Japan's Ad Targets - Industry Trend or Event - Brief Article
作者：Greg Dalton
期刊名称：The Industry Standard
印刷版ISSN：1098-9196
出版年度：2000
卷号：August 28, 2000
出版社：IDG Communications

Bustin' Japan's Ad Targets - Industry Trend or Event - Brief Article

Greg Dalton

Japan's Net advertising market is expected to double to about $450 million this year as companies spend more to reach Japan's 20 million Web users, according to top ad agencies Dentsu and Hakuhodo. The figure is substantially above the $340 million they forecasted at the start of the year.