Multimedia training..."get lemonade, not a lemon!"

One of the biggest problems with quality training courses is that people never have time to attend them. As soon as someone commits themselves to a couple of days training, a crisis always erupts.

People say they can't afford two successive days away from the desk anyway, just to listen to material in which they have no real interest:

"A whole day on quality awareness?"

"It won't help us meet our objectives!"

"Did someone mention statistics?"

"That definitely sounds like a tum-off."

It's not hard to see the difficulties facing a quality manager in leading people to an understanding of quality improvement. The chief executive's mandate may be used to force training on the unwilling but are there alternatives?

The ideal would be to allow people to do training whenever they have spare time It might be 30 minutes over lunch or perhaps during factory downtime. Training should be available to suit the needs of employees, rather than employees having to meet the timetables of trainers. Training should also be readily accessible from the workplace.

The ideal should also be to avoid force feeding and motivate employees to learn Motivation derives from employees making personal gains. While quality improvements in the workplace may be very personally rewarding for teams, motivation in training requires much more immediate returns to the employee.

What is needed is stimulating, just-in-time (JIT) training -- There are a variety of alternatives to just-in-time training: textbooks and workbooks; audio tapes; video; and computer assisted or multimedia training. Each has its place in every company. No single form of training should ever be seen as a panacea.

Books... Reading printed text is more efficient than both listening to spoken text or reading text on a monitor. Books can illustrate points with graphics. They have the advantage of relatively low cost and great portability. Although many people find most books on quality rather dry and uninteresting, they can be used almost anywhere, anytime, whenever needed.

Other forms of just-in-time training should be compared carefully with the printed alternative... For example, in recent years the publicity and hyperbole about multimedia has often made it an emotional, more than a logical choice.

A great deal of multimedia training provides nothing more than an on-screen version of a printed workbook. Text book material has merely been transposed to a screen. Material is accessed by clicking buttons to turn pages. Particularly in cases where the multimedia training has no student guidance other than some form of menu and student progress is not monitored, it can be a worse choice than the printed word.

Where the student needs leave his/her workplace to access special hardware such as slow loading CD-ROM drives, the benefits of multimedia can be compromised.

Multimedia training- Multimedia training does have the potential to be a superior form of JIT training. As Teresa Hess of Hewlett Packard says: "From a manufacturing point of view, it's great. A portion of the crew can use the software while the others keep the regular work going ahead. Typical classroom training stops the whole crew - no production."

Making sure you get multimedia lemonade

There a number of essential elements, if the multimedia is to be anything more than an expensive and slow, reference manual. We can get a clue to the needs of multimedia through one of the most successful forms of multimedia training -- simulators. In this instance, the computer is used to simulate anything from an airline cockpit, to the control panel of a factory workstation. The benefits are obvious - no risk, lower cost and an engrossing learning experience.

The interactivity key - The key element provided by simulators that is not provided by other media, is interactivity. Many multimedia developers equate interactivity with clicking a button to display text or graphics. This is not interactivity - it is no different to turning the pages of a book.

While quality training is very different to the actions of industrial simulators, it does provide many opportunities for interactivity that are not possible with many other forms of JIT quality training.

For example, classroom quality training in control charts often makes use of a well known game where bean bags are thrown at a target. Control charts are then manually plotted for the results. One multimedia product greatly improves on this game, with an example based on a true story in naval process improvement that took place almost a century ago.

This multimedia game teaches the use and interpretation of both histograms and control charts, special causes, change in control limits after a process improvement It also illustrates the importance of good communications - it took over 20 years for the improvement to be implemented in practice because the idea was not successfully communicated to management. As a manager from a leading bank put it: "People have so much fun they don't realize how much they've learned"

Bob Henderson, US Department of Commerce says: "an extremely useful and cost-effective way of training people. We like to train using the just-in-time concept, our multimedia software lets us do that."

Interactive games... The use of interactive games can provide great motivation to employees, particularly in complex topics such as control charts. Games can provide the personal rewards needed to maintain attention, even with senior managers. By playing a game, the data can be brought much closer to the student and the student can gain a better grasp of its meaning. Games such as the above that span a number of topics, can also benefit from JIT. If a student only has time to complete part of the game, he can resume where he left off a couple of days later, despite many other students having used the same computer.

The next two figures show other examples of interactive games in a multimedia quality training package. The game of snakes and ladders is used to make a mastery test less intimidating. The use of the game of snakes and ladders in a training context, dates back 500 years to India, where it was first used as a means of teaching right and wrong in a religious context.

Other interactivity approaches... Games are not the only useful form of interactivity. Puzzles and simulations can also be used to increase the power of multimedia training. For example, one multimedia training package uses a jigsaw puzzle to illustrate the importance of looking for causes to problems, rather trying solutions. It is an interesting observation that the more intelligent or intellectual the user, the longer they will spend testing false solutions, rather than investigating causes.

The same product also uses an interactive simulation to illustrate how a scattergram can be used to correlate tire pressure against distance travelled. The example emulates exactly what would occur in a real world improvement problem. Interactivity should extend to as many areas as possible. The importance of interactivity was recognized as long ago as 3OBC when Lao-Tzu said: "If you tell me I will listen. If you show me I will see. If you let me experience, I will learn."

Effective and user-friendly construction... Having ensured that the content has a high level of interactivity, other aspects of multimedia, such as sound, music, video or animation, may be added. Many multimedia developers are sidetracked by the glitz rather than focussing on the material and how the student interacts with it. In addition, it can be very technically challenging and take much time consuming research, to build complex and stimulating interactive content. Fs Audio and graphics can greatly enrich a quality training course but this should not be to the detriment of content.

The technical difficulty in building good interactivity, often leads to its omission from training products. However, technical issues and their associated development costs become irrelevant, if a product is sufficiently successful to be marketed in large volume. High volume can ensure very low costs to users.

To minimize development costs, some development companies produce series of multimedia training products built into a shell. Unfortunately, this usually leads to product that is unimaginative and of the page turning style.

Presentation... Having developed highly interactive and visually simulating content, the next area of importance is presentation. It is pointless to simply provide a menu and hope that employees will find their way around in an effective and meaningful fashion. It is even more pointless to disguise a training menu with click areas on a picture. The office or village metaphor has been very overused in this respect. Students need to be guided in a logical sequence of information presentation. Only once topics have been covered and understood, should the student be given freedom to move back over whatever topics he/she wishes to review.

In addition to giving guidance, it is also important to monitor student progress. There are organizations that have a fear of any form of monitoring. However, unless areas where students are having difficulty are detected, it is impossible to help them. Indeed, this is one of the great failings of classroom training. Employees often do not acknowledge that they do not understand a topic, for fear embarrassment in front of their peers, subordinates or managers.

Multimedia allows employees to learn at their own pace, without intimidation. Monitoring is essential to ensure each person is progressing well and to enable further assistance to be directed when and where it is needed.

Other tools to look for... Training theory suggests that provision of various multimedia accessories are essential: notebooks, to allow students to make their own notes as they pass through the course; bookmarks, to allow a student to return to places of interest; course map to avoid getting lost and to provide a picture of progress in the overall course; glossary of TQM terminology; and a calculator.

In practice, such tools are not used by the majority of students. However, their provision can be very beneficial to the smaller proportion of students who do want to use them.

Performance support... No matter what training is given to employees, people forget. Particularly where training has to be scheduled at times they may considerably precede the employee's need, an increasing rate of memory loss can be expected. Performance support addresses this problem and becomes a key aspect of JIT information.

The concept of performance support is to provide information, JIT, as the employees, or the team, needs it, in the context in which they learned it.

Suppose a team decides that a flow chart is needed to be drawn for a process. The multimedia package should provide both review training if necessary, as well as access to a flowcharter that was covered during the training. It is useless to explain to employees in the classroom, what a flowchart is and how it is used, then three months later to expect an improvement team to read and digest a two inch thick flowcharting software manual, when they need to draw a flowchart for a process.

Read-Rite (Cathy McCarthy - QIC Program Manager) says: "The tools available are the same TQM tools we used on a daily basis in our problem solving and continuous improvement efforts. Having the toolbox available gives a consistent and uniform look to all team presentations."

In other words, performance support should integrate both training and the tools themselves. The tools should naturally be very user friendly so that any team member can use them without the need for reference to manuals. As one young user said recently "...nobody reads books these days".

Delivery of multimedia training

Delivery of multimedia training is a key consideration. The ideal is to bring the training to the employees rather than force employees to travel to a training location. This can easily be achieved if training is specifically designed to be delivered via the company's network or Intranet. This requires that the software be compact and that special hardware facilities such as sound should be optional, rather than essential.

Operation across a network has many other JIT benefits. It allows training to be quickly and easily updated. It gives immediate access of training to employees in remote locations. It also allows large numbers of people to be trained simultaneously, leaving trainers to focus on remedial or ancillary quality training. It gives easy management of training for very large numbers of employees.

Other considerations -- There are a number of other considerations in successful JIT multimedia training. It should be flexible in the way it can be used. That is, it should be suitable for either stand alone use, use in conjunction with classroom training; or with a built in prior knowledge test which automatically configures the course as a review tool.

It should be generic in content. Even in one company, few employees will understand every aspect of the company's operations. Examples should hence be chosen that will be relevant to everyone, whether they are in the office, on the factory floor or in senior management.

Multimedia training should of course allow an employee to learn for a period that suits his/her natural attention span - typically about 30 to 40 minutes. It should allow the employees to leave, then return him/her to where he/she left off when they return to the course.

Putting it all together

Multimedia training is not a JIT training panacea. It can be a powerful adjunct to other forms of quality training. It has the potential benefits of low cost and high student motivation through interactivity. It can provide employees the information they need when they need it.

Dr Tony Bums graduated in 1973 with a BE and PhD in Chemical Engineering After working for several years in manufacturing, he entered the computer industry where he has worked for almost 20 years. He formed MicroMultimedia 6 years ago, specializing in computer based training using interactive multimedia. MicroMultimedia's flagship product, Q-Skills, training in quality improvement has become the world's biggest selling multimedia training product. When Tony is not in front of a computer, he can usually be found windsurfing.

mmedia@ozemoil.com.au http://www.ozemail.com.au/ -mmedia

Copyright Association for Quality and Participation Jun 1997
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