Alison Stein

The country's 9 million African American baby boomers remain a huge, untapped marketing source, and capturing it calls for a recognition of the lessons from their childhoods, writes Contributing Editor Alison Stein Wellner in the February issue of American Demographics. Wellner, in a report on black Americans born between 1945 and 1964, chronicles the experiences and demographics of the African American segment of the nation's most lauded generation. She writes, "Growing up in a world of segregation and racism created attitudinal nuances that are not always present among white Boomers. Indeed, blacks believe that discrimination still plagues society today." Wellner cites a recent survey that found that nearly six in 10 blacks said, on the whole, they had "worse jobs, income, and housing due to racial discrimination."

COPYRIGHT 2001 Community Renewal Society
COPYRIGHT 2001 Gale Group