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  • 标题:The value of seeing the whole forest
  • 期刊名称:The Weekly Standard
  • 印刷版ISSN:1083-3013
  • 出版年度:2005
  • 卷号:Nov 14, 2005
  • 出版社:The Weekly Standard

The value of seeing the whole forest

by the parent company of Kraft Foods, Philip Morris International and Philip Morris USA

[ILLUSTRATION OMITTED]

As a company that is the parent of both tobacco and food companies, we know what it is like to make the news--and not only in the financial reports. But what may not always make news is the long-term performance of a company like Altria Group, Inc.

We're not only one of the 30 companies that make up the Dow Jones Industrial Average, we're also one of the most profitable companies in the world. And we've had 38 dividend increases in the last 36 years. The family of brands made by our operating companies includes household names like Maxwell House, Marlboro, Velveeta, Virginia Slims, Philadelphia, Kraft, Nabisco. And many more.

We also know that in order for our companies to continue to be in business they need to strive to meet the expectations of Altria's shareholders, their consumers, regulators and society. It is simply the only path to the future.

For a company as newsworthy as ours, at times it can be hard to see the forest for the trees. But to look beyond immediate challenges and position our company for long-term success, we have to keep the whole forest squarely in sight.

And that's a vision we feel is worth sharing.

Our name is Altria Group.

Altria

Kraft Foods

Philip Morris International

Philip Morris USA

NYSE: MO altria.com

COPYRIGHT 2005 News America Incorporated
COPYRIGHT 2005 Gale Group

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