L is for Lady - New Products

The Vanson Ace jacket proved so successful for the company that it decided to create a version for women. So Vanson's designers recut the Ace, added an L to the title and, voila, the Lace was born. The black jacket is made from a medium-weight "Firenze" leather, and includes a rolled race-style collar, two zip-closed interior pockets, chrome hardware, double leather at the shoulder and elbow, and pink embroidered logos. It comes in women's sizes 2-20.

Value of the Product: Double sales with an Ace for him, a Lace for her

Suggested Initial Order: No minimum

Dealer Margin: 40%

Inventory Turns: Varies

Marketing Tips: Place it on a mannequin or some kind of module

Contact:

Vanson Leathers

951 Broadway

Fall River, MA 02724

(508) 678-2000

FAX (508) 677-6773

www.vansonleathers.com

[ILLUSTRATION OMITTED]

COPYRIGHT 2004 Advanstar Communications, Inc.
COPYRIGHT 2004 Gale Group