Commentary: Marketing yourself in today's job market

Even if you haven't searched for a job recently, you're probably well aware that the current employment market is not as robust as it was a few years ago.

Each day brings more stories of layoffs, downsizing and hiring freezes. Despite this bad news, you can market yourself and have some control of your job search.

What does it mean to market yourself effectively? It's not just selling yourself; typically it involves quite a bit of research about yourself, the type of work you seek, qualifications needed for the position, how these types of positions are generally advertised, and information needed to evaluate a job offer.

Start by taking stock of your skills, interests and work values. You are bound to be happiest in a position that is a good fit for you. If you are interested in changing careers, develop new skills by investing time in classes or volunteer work in your chosen area.

Experienced job hunters know they must present themselves well in writing through applications, resumes and cover letters. If you haven't updated your written materials lately, check out resources on the Web or visit your local library or bookstore. Even if you are a savvy resume-writer, always remember to have several people objectively review your documents.

Beyond written marketing, you must market yourself well verbally.

Today's interview can take all types of forms: phone, one-on-one, panel, in person or multiple office visits.

If you aren't completely comfortable with all of these formats, you should practice. Many job assistance centers, including college career centers, offer mock interviews for alumni as well as students.

Now that you've polished your resume and feel that you can handle most interview questions, you're ready to apply for positions.

Even though there may be less hiring in today's economy, the number of sources for job advertisements can be overwhelming. There are newspaper classifieds, employment agencies and Web sites devoted to job listings and job fairs.

To best market yourself for advertised openings, you should identify the types of positions you would enjoy or industries that interest you most.

An often-overlooked employment source is the hidden job market, or positions that aren't widely advertised. Many employers feel most comfortable with referrals from current employees or other colleagues in the industry.

Many times, these positions are only advertised through word-of- mouth or industry/association-specific job listings. Thus, the old adage networking is better than not working is true.

Even if you aren't currently looking for a position, you should stay connected to colleagues in your industry. Join associations, attend meetings, send timely articles to peers or mentors you respect.

If you are actively seeking employment, ask trusted friends if they know of any opportunities or can suggest names of people to contact.

Though a job search can be challenging, it can also be effective if you remember to market yourself throughout the process.

Leslie Williams is the director of The Career Center at the University of Baltimore.

Copyright 2003 Dolan Media Newswires
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