Equalizing The Playing Field

While conventional wisdom had dictated in the past that if a person has a Spanish surname, he or she must speak Spanish, read in Spanish, watch Spanish-language television, and listen to Spanish language radio. However, changing demographics are making those assumptions invalid in today's society.

In fact, the U.S. Latino population is anything but homogenous. We have very bilingual, multilingual Hispanic families. The kids who grow up in the U.S. speak English, while their parents speak both languages, for the most part.

Business creation is traditionally the way we integrate all groups into the American economy, and entrepreneurship is the flame that heats the American melting pot. Dedicated to Latino-owned-and-operated-businesses, HISPANIC TIMES proudly acknowledges that the number of Latino-owned businesses soared in the 90's - far outstripping the general growth in U.S. business overall.

During the decade, Latinos were well represented in fields of retailing, manufacturing, transportation and construction, but often lacking in high-technology areas. With tech training, the future is bright for Latinos in finance, insurance, travel, real estate, trade and pharmaceuticals. And bilingualism is always an advantage!

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