Word to the wise - Letters

I have read the letter in the Dec. 13 issue titled "Tackling Industry Myths." Mr. Taylor does a fairly good job explaining his beliefs and how businesses in the industry should be run. Then he goes astray with his thoughts that NSPI and its members can educate the consumer.

That is an impossible task, which cannot be accomplished by any industry. Each consumer has his own set of rules, regulations and characteristics that make up his own personality in buying or selling. Some consumers are smart enough to take the time to investigate properly and to make a conscientious purchase. Others only look at price. Their thoughts, of course are, "a pool is a pool is a pool." The only ones that we, as an industry, can educate are our salespeople who deal with the consumer. They can either do a more educated job of selling, telling them why their product costs more, or they can play the game of selling price. Each pool company has to make that decision.

Then Mr. Taylor goes on to say that part of this is the reason he has no interest in NSPI. He should have a lot of interest in NSPI. NSPI offers training programs for the salesperson and training programs to educate the builders. Teaching them to run better businesses, educating them to build better pools, will raise the bar.

Albert Rizzo Jr.,
CSP, CBP/President, Rizzo
Construction Pool Co.,
Newington, Conn.

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