文章基本信息
- 标题：Society Versus Business Organization: The Strategic Role of Marketing
- 本地全文：下载
- 作者：T鈔ia Modesto Veludo-de-oliveira
- 期刊名称：Electronic Journal of Business Ethics and Organization Studies
- 印刷版ISSN：1239-2685
- 电子版ISSN：1239-2685
- 出版年度：2006
- 卷号：11
- 期号：1
- 出版社：Business and Organization Ethics Network
- 关键词：Society; business organization; societalmarketing; strategic marketing; roles
