出版社：Faculdade de Administra??o, Contabilidade e Economia, Pontifícia Universidade Católica do Rio Grande do Sul
摘要：This article presents the goal of analyzing the difficulties
found in three organizations from Rio Grande do Sul in their social
actions along with the community. The bibliography review signals
that the companies have been acting more and more strategically
along with the social field. However, in their relation with the social sector, they face multiple difficulties of economic and legal
order, related to management. To the consecution of this work, a
multiple case strategy of qualitative nature and exploratory model
was carried through. Equally, deep interviews were made with
the social managers of the studied three organizations in order to
confirm if what the literature points out as difficulties has, in fact,
been realized by the companies in their social practices along
with the communities. The research concludes that some of the
difficulties were already overcome by the studied companies.
However, great part of the difficulties continues representing an
obstacle to the development of social actions.
关键词：Social management. Social responsibility. Social
actions. Social Entrepreneurship.
