期刊名称：International Journal of Computer Science & Applications
印刷版ISSN：0972-9038
出版年度：2006
卷号：III
期号：III
页码：12-26
出版社：Technomathematics Research Foundation
摘要：The hybrid system of personalized product recommendation in e-commerce, by
integrating various methods, was presented in the paper. Each e-commerce user
has assigned their own weights corresponding to particular methods. Due to the
permanent and personalized adaptation of these weights, the system can adjust
the influence of individual methods separat ely for each user. Testing the
implementation and evaluation of recommendation efficiency were also described.
