出版社：Multimedia Educational Resource for Learning and Online Teaching
摘要：Creativity is a key competency skill sought after by many employers. And yet, one of the major criticisms of business schools relates to its lack of programs that promote creative and/or innovative thinking. This could be compounded by the fact that a large number of business programs are currently offered online. Consequently, the issue of whether online education stifles or enhances students’ creativity is brought to the forefront. Using this question, the authors engaged in an inquiry process dealing with MBA students’ perceptions of how online courses impact their creativity. Based on students’ feedback, it appears that taking online courses generally enhances their creativity. They are not only more inclined to be creative thinkers, but also more likely to be organized and exercise critical thinking. The students noted, however, that online instructors are largely instrumental in enhancing creativity. They also suggested that creativity cannot be integrated equally in all types of business courses
关键词：Distance education, Innovative thinking, Graduate business students, Marketing Management course
