期刊名称：Issues in Informing Science and Information Technology
印刷版ISSN：1547-5840
电子版ISSN：1547-5867
出版年度：2007
卷号：4
页码：163-174
出版社：Informing Science Institute
摘要：Academic institutions invest considerable resources in improving the website quality of their
MBA courses, in the hope of increasing student retention and willingness to recommend the programs
to others. Despite this investment, it seems that the old "keep it simple" rule is also true for
e-learning. Data collected from students enrolled in a blended distance learning MBA program at
the Open University of Israel, shows that the students were most satisfied with the simple and
relatively inexpensive e-learning tools, which did not require their active participation. The paper
discusses bounded rationality and attention economy as suggested theoretical explanations for
this phenomenon, as well as practical implications for academic institutions and educators.
