摘要：Case Studies on Exploring Presuppositions Formulated in Oppositional Structures in Russian Print Advertisements:In print advertising, presuppositions are an important component of the overall message. In this paper the author tries to reconstruct presuppositions in advertisements containing a concessive clause or an argumentative structure, relying on Imre Békési’s interpretational model of double syllogism and cause and effect chains in argumentation. These concepts enable us to give a formalised interpretation of the implicit meaning expressed by presuppositions in advertisements with oppositional structures.
