标题：SEYAHAT ACENTA YÖNETİCİLERİNİN DESTİNASYON MARKA İMAJI ALGILARI ÜZERİNE BİR ARAŞTIRMA = A STUDY ON DESTINATION BRAND IMAGE FROM THE PERCEPTIONS OF TRAVEL AGENT MANAGERS
出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：In order to market destination effectively, it is necessary to control and manage brand image continuously, which is one of the most important components of brand. This is the only way to understand how internal and external target massive perceive the destinations and keep it dynamic. It is therefore important to determine perceptions of travel agents for destination brand image because the travel agents undertake important part of destination marketing mission and they are described as internal target massive. In this study, the brand image perceptions of group A central office travel agency managers are investigated. As a result, destination brand image perceptions priorities of group A travel agency managers are described as people and geographic position properties, satisfaction and experience, activity and facilities.
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