标题：IZMIR ILININ IHTISAS FUARLARI BAKIMINDAN ARZ POTANSIYELI VE MEVCUT DURUMUN DEGERLENDIRILMESI = SUPPLY POTENTIAL OF IZMIR IN TERMS OF FAIRS ON SPECIALIZATION AND AN OVERALL EVALUATION OF THE PRESENT SITUATION
出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：Fairs are trade development centres acting as meeting points for buyers and suppliers from different countries. Apart from advertising, personel sales and other sales increasing ways, fairs are great importance for the promotion and marketing of the products and services. In recent years, the competition gets harder and newtechnologies are invented quickly, so there are lots of new markets, in which too many companies with lots of products and services are taking place. As a result of this, much emphasis must be given to that subject. In this framework, Izmir’s specialization fairs were examined and relevant information and datas were evaluated in this study.
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