出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：One of the most significant assets of companies is the brand equity that they possess. Many companies use it in their new products and services. They also carry out activities of brand extension. In this study, effects of brand equity perceptions on brand extensions have been examined. Brand equity perceptions have been examined in four dimensions. These are brand loyalty, perception quality, brand association and brand awareness. According to results, four dimensions that form the brand equity have positive effects on the brand extensions.
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