出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：A customized product is a special product designed and manufactured forindividual customers to meet their individual needs. Managers need tounderstand why customers demand and how companies supply customizedproducts. The importance of this study is to highlight business, marketing andmanufacturing strategies so as to supply customized products efficiently. It isexpected from a manufacturer to successfully adopt relationship marketing,mass customization, agile manufacturing and supply chain management (SCM)strategies. This paper is prepared (1) to facilitate a basic understanding ofcustomized products, (2) to explain the importance of these strategies and (3) toillustrate how they might be combined for supplying customized productsefficiently.
Loading...
