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  • 标题:LOJİSTİK DEĞER VE EK DEĞER: BİR ODAK GRUP ÇALIŞMASI = LOGISTICS VALUE AND VALUE ADDED: A FOCUS GROUP STUDY
  • 作者:Murat AKYILDIZ ; Okan TUNA
  • 期刊名称:Ege Academic Review
  • 印刷版ISSN:1303-099X
  • 出版年度:2007
  • 卷号:7
  • 期号:2
  • 页码:653-667
  • 出版社:Ege University, Faculty of Economics and Administrative Sciences
  • 摘要:In recent years, the increase in competition and the number of third partyservice providers has led to new meanings on logistic value and logistic valueadded which are usually synomymys. The aim of this paper is to demonstratehow these concepts that have been interpreted in different ways are perceivedby the companies that operate in Turkey. In the focus group study with thispurpose in mind, service types and characterstics that are perceived as logisticvalue and logistic value added have been determined. The results of thisresearch might provide competitive advantages to companies by facilitatingthe effective planning of logistic operation procedure that is of crucialimportance in service differentiation.
  • 关键词:Lojistik deger ; lojistik ek deger ; müsteri degeri ; Logistic value ; logistic value added ; customer value
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