标题：ULUSLARARASI PAZARLARDA TÜRK MARİNALARININ ÇEKİCİLİĞİ VE PAZARLAMA STRATEJİLERİ = THE ATTRACTIVENESS AND MARKETING STRATEGIES OF TURKISH MARINAS IN THE INTERNATIONAL MARKETS
出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：Having played a great role in the worldwide development of trade, the sea andseamanship have long been a popular hobby in America and Europe as well.The popularity of the sea and seamanship as a hobby has also been growingrapidly in Turkey in recent years. In line with this, yachting, an element ofindividual tourism, and marina operation, a natural extension of that, have alsobeen emerging increasingly to the fore. With its suitable geography and climate, Turkey enjoys a highly competitive position in the Mediterranean basin withinthis line of development. High service quality is another important factor thatmakes Turkish marinas attractive.The objectives of this study are to review the development of marina operationsin Turkey, a country that is strategically positioned in the geography of theMediterranean basin and is blessed with a unique natural beauty, to identify theadvantages, disadvantages, and appeal of Turkish marinas in internationalmarkets, and to propose strategies for the marketing of these assets.
关键词：Uluslararası Pazar ; Marina ; Çekicilik ; Pazarlama Stratejisi ; International Markets ; Marine ; Atractiveness ; Marketing Strategy
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