出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：For businesses to survive and compete underincreasing competition conditions they mustdetermine the effective decisions about variousissues they are faced with. Since the futuredecisions contain uncertainty for businesses, it isneeded to develop various forecasts to make thosedecisions. One of them is the demand forecasts.Businesses’ forecasting their products’ demandpossesses an important input attribute for themarketing strategies to be determined. In theintroduction section of the study, basic concepts indemand management, qualitative and quantitativeforecasting techniques are being considered; in theliterature review, primary demand forecastingorientedstudies are being mentioned and in the lastsection qualitative techniques are being applied toforecast product demand. According to the businessdata, the hypothesis are constructed and analysisare performed to determine the most effectiveforecasting method to produce ceramic productcategory’s demand forecasts for 2006.
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