出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：Before making a purchase, the customers often getinvolved in the process of buying decision and afterevaluating the information they have received throughinternal and external searches and past experience,they make a choice between a couple of alternativeproducts. Sales knowledge is very important for thesales people in order to be successful in the sales job,and they need to know their products, customer,market, competitors and the company. Sales peopleworking in international education recruitmentbusiness make direct sales to their clients withproviding the detailed technical informationregarding their products and they need to be anexpert in their field to be able to forward theseinformation to the customers. An expert system couldbe designed, to automate the intelligence of an international educational consultant or sales personto increase the productivity of the enterprise. Apositive outcome is experienced by using expertsystem at a private educational agency.
关键词：uzman sistem ; doğrudan satış ; expert system ; direct sales
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