出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：In this study, Analytic Hierarchy Process (AHP),that was developed as an estimation and decisionmakingtechnique for managers, is reviewed for theevaluation of new product ideas. The AHPalgorithm is solved on a hypothetical exampleconsistent with the hierarchy developed to evaluatenew product ideas.
关键词：Analitik Hiyerarşi Proses ; Analytic Hierarchy Process
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