期刊名称：International Journal of Computer Science and Network Security
印刷版ISSN：1738-7906
出版年度：2006
卷号：6
期号：6
页码：146-149
出版社：International Journal of Computer Science and Network Security
摘要：Forecasting of Additional Use of Mobile Digital Contents has attracted research interests in the Mobile Service Provider (MSP) and academic researchers. This study introduces an Artificial Neural Network (ANN) model to the problem in attempt to provide a model with better explanatory power. In this research, we used logistic regression n analysis (LRA) as a benchmark. This research has compared the performance of forecasting an additional use of mobile digital contents through two types of models; LRA and ANN. Using ANN to forecast a additional use of mobile digital contents is the most outstanding. The order of outstanding performances of forecasting is following; LRA < ANN. Our results can provide practical connotations in mobile service provider (MSP) and mobile enterprises.
关键词：Forecasting Model, Digital Contents, Mobile Service, Logistic Regression, Artificial Neural Network, Comparative Study
