出版社：Institut de Recherche et d’Education pour les Coopératives et les Mutuelles de l’Université de Sherbrooke
摘要：This article sets out to identify the factors used by members
evaluating value in the context of cooperative organisations. The
qualitative results obtained from a series of personal and focus group
interviews conducted in 2006 in three countries, namely in Mexico,
Brazil and Canada, reveal the important role of factors such as cooperative
identity and pecuniary advantages in the members’ perceptions of
the value they receive from their cooperative. Other factors, such as
quality, the product and services offering and contact personnel, are
also salient in the minds of members evaluating value in this context.
With regard to the managerial implications of this study, it is proposed
that a better knowledge of these factors will allow management to better
adapt strategies whose objectives are to meet the expectations of their
members with regard to the value they receive from their cooperative.
In turn, value driven strategies should allow cooperatives to better
define their positioning in the competitive environment and contribute
to the economic and social development of their regions.
