期刊名称：Tourismos : An International Multidisciplinary Journal of Tourism
印刷版ISSN：1790-8418
出版年度：2006
卷号：1
期号：01
页码：91-91
出版社：University of the Aegean
摘要：The scope of the paper is to present the proper tourist product
characteristics and market opportunities by the recipients of the tourist
market, aiming at the support of the sustainable tourism design process.
These characteristics concern the prospective elevated tourist
destinations that may be exploited strategically by the tourist
administration of the destinations. For the investigation of the most
important product characteristics factor analysis was applied, as well
as, spatial perceptual mapping techniques. The paper is based on a
situation analysis, using as case the Rhodopi Mountain area in Greece.
Results showed that the design of the elevation of the destination is a
viable market prospective, if it is based on three major factors: the
climate (geophysical and archaeological characteristics), tavernsrestaurants
(gastronomy) and parking areas (spa, post shops and health
centers). Various combinations of relevant characteristics are
proposed, which ameliorate particular effective characteristics of the
area, which could raise the area’s attractiveness to professional
partners and potential groups of customers.
