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  • 标题:Does the Customer Know Best? The Results of a Survey on E-Commerce Development
  • 本地全文:下载
  • 作者:Julian Terry ; Edith Cowan University, Australia
  • 期刊名称:Issues in Informing Science and Information Technology
  • 印刷版ISSN:1547-5840
  • 电子版ISSN:1547-5867
  • 出版年度:2008
  • 卷号:5
  • 页码:197-208
  • 出版社:Informing Science Institute
  • 摘要:This study surveys forty four project leaders of recently completed e-commerce sites regarding customer participation in e-commerce development activities. Throughout the literature for four decades, a commonly cited factor pertaining to system success has been user participation in the systems development process. The business need for a rewarding customer experience on an ecommerce site would suggest customer input would substantially influence the site design. The study finds that participation by customers in developmental activities is occurring, but at a less than anticipated rate and resulting in little influence on the design of the site.
  • 关键词:User participation, project management, electronic commerce, systems development
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