This paper examines the way fandom is experienced in Brazil. The analysis is based on fandiscourse as it appears in letters sent to actors and actresses who work at Rede Globo deTelevisão, the major Brazilian TV network, situated at Rio de Janeiro. The analysis proceedsalong two axes: the attempts made by fans to distinguish themselves among the crowd and thefrequent use of romantic discourse to express their feelings for their idols. Both issues areunderstood as ‘singularization strategies’, whose recurrence creates a paradox: it is precisely theeffort to distinguish themselves that makes the fans alike. This paradox is used as a way to discusshow the tension between singularization and massification is experienced in Brazil, contributingto the understanding of how one of the main trends of Western modern life appears in SouthAmerica's largest country.