This paper looks at the influence of globalisation forces on the nature and dynamics ofbroadcasting policy-making in Southern Africa. Based on a comparative analysis of policyformulation processes and outcomes in South Africa, Zambia and Zimbabwe, the paper arguesthat despite global pressures for broadcasting reform, broadcasting policy-making continues to benationally driven, guided by historical legacies and domestic political factors. Contrary to claimsby some globalisation theorists that the state is becoming less important in a globalizing world,the Southern African states remain the centre of policy formulation and have since adoptedvaried adaptive policy responses to global and domestic pressures.