摘要：The article gives us an insight in marketing in the library. It shows why
marketing is necessary and how the competition is growing even in our
surroundings. This paper argues from a marketing point of view why it
should be involved in all library routines. The article shows the difference
between internal and external marketing. The article discusses some
marketing tools, which are especially suitable for libraries. It also
emphasises that everybody at the library should be involved directly or
indirectly in the marketing.
