摘要:Attitudes of students who used Anadolu University central library were
examined by means of a questionnaire, which was applied to 353 students.
The results indicate that five factors (being expressed through 13 items) had
substantial effects on book choice. They were the kinds of cover and paper
being used, characteristics of dimensions and writing style, drawings and
pictures, shape and colour of the cover, and the table of contents and references.
The results indicated that kind of cover and paper, and drawings within
the text were statistically significant in determining the selection of book genres. Findings also comprised that book gender and academic study areas
affect the choices concerning table of contents and references. Conclusions
that might be drawn are apt to imply clues for publishers on matters that attract
attention by the production of a new book
关键词:Reader surveys, Book selection, Book production.