首页    期刊浏览 2024年11月08日 星期五
登录注册

文章基本信息

  • 标题:PROPUESTAS PARA LA NUEVA RETÓRICA EMPRESARIAL. LA PROGRAMACIÓN NEUROLINGÜÍSTICA Y LA METODOLOGÍA DEL PROBLEM SOLVING
  • 本地全文:下载
  • 作者:María del Mar Gómez Cervantes
  • 期刊名称:Tonos Digital : Revista Electrónica de Estudios Filológicos
  • 印刷版ISSN:1577-6921
  • 出版年度:2006
  • 卷号:2006
  • 期号:12
  • 出版社:Facultad de letras, Universidad de Murcia
  • 摘要:Nowadays, a study of the communication in business setting from a psychological point of view implies well known methodologies such as Neurolinguistic Programming and Problem Solving. The analysis of both of them confirms a pragmatic approach, which is nearly related to “New Communication” theory of Palo Alto School. In this way, using this pragmatic basis, we present in our study a three dimensional view of this phenomenon: a rhetoric-pragmatic, a grammar-pragmatic and pragmatic-pragmatic perspective of these two psychological trends
国家哲学社会科学文献中心版权所有