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  • 标题:THIS AIN’T YOUR DADDY’S NICHE NETWORK: AN ANALYSIS OF G4 PROMOTIONAL ACQUISITION, RETENTION, AND RECYCLING STRATEGIES
  • 作者:William W. Anderson
  • 期刊名称:Feedback
  • 印刷版ISSN:0147-4871
  • 电子版ISSN:1947-2366
  • 出版年度:2008
  • 卷号:49
  • 期号:01
  • 页码:13-13
  • 出版社:Broadcast Education Association
  • 摘要:Until last year, I had always kind of avoided G4. This deci­sion was less for the nerdy stigma the channel carried (G4 stands for four generations of games: text, sprites, polygons, and textures, according to an entry on the station’s website) (Urban Dictionary, 2004), than the utility for what the station had to offer me, given its fixation on videogames, youth culture and cutting edge technology.
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