期刊名称：Selcuk Universitesi Sosyal Bilimler Enstitusu Dergisi
印刷版ISSN：1302-1796
出版年度：2007
卷号：17
出版社：Selcuk University
摘要：The remarkable change and differentiation in the enjoyment and preferences of the
customers cause amazing improvements in the processes of production, competition and price as
well as various efforts made by enterprises in order to survive. Because of competition, adapting
the capabilities and resources to a natural and flexible process is a necessity for the enterprises. In
this context, they need to improve and even renew their inputs and outputs to operate
successfully in the global and local economies and gain competitive advantage over the rivals.
Enterprises which are growing fast in today’s highly competitive business environment pay
heed to research and development and to be innovative. This attention to research and
development has some reasons about market, enterprise itself, social benefit and stuff and
therefore research and development has been gaining importance in the global scale. Enterprises
today have no other choices rather than being innovative because of the fast and radical changes
occurring in the business environment and this situation makes research and development
activities strategically more important for them.
关键词：Competition, Global Technology, Research and Development (R&D),
Innovation.
