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  • 标题:Getting Beyond the Catchy Phrase and Creating a Trial Theme that Truly Works
  • 本地全文:下载
  • 作者:Ken Broda-Bahm
  • 期刊名称:The Jury Expert
  • 印刷版ISSN:1943-2208
  • 出版年度:2008
  • 卷号:20
  • 期号:02
  • 页码:1-1
  • 出版社:American Society of Trial Consultants
  • 摘要:By now, the advice to “use a trial theme” is or should be familiar to any practicing litigator. Crafting the right theme involves much more than thinking of a phrase that rolls off the tongue and sticks in the memory. As important as it is for a theme to do both, a theme needs to do more in order to serve the critical function of being that central representation and reference point for decision-makers.
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