出版社：Eduem - Editora da Universidade Estadual de Maringá
摘要：Current article analyzes
the competent reader¡¯s role in Personal advertisement texts, whose social circulation is due to
publications in newspapers. The research corpus comprises advertisements in local (Maring¨¢,
PR, Brazil), regional and national newspapers, between April and September 2004. The
analyses specified characteristics of a competent reader, such as skills, strategies and
management required in this particular type of text. Results show that a competent reader
deploys different reading strategies and makes appropriate use of linguistic and textual
knowledge, coupled to previous life experience, in a way that his/her reading needs are
satisfactorily attended to.
关键词：reading, reader¡¯s competence, Personals advertisement, social text.
