摘要：The theoretical premise of the book presented here is whether it is possible to study television
audiences in the light of generational belonging in lieu of other variables normally used in the tradition of
international Audience Studies dependent on socio-demographic factors such as class, gender, age, sociocultural
grouping and the features of the contexts of consumption. In other terms, the aim of the book is
to understand if, and to what extent, individuals belonging to the same generation share the same media
memories and histories of consumption, hence, share similar consumption patterns, which can be inferred
when observing individuals¡¯ everyday media habits.
