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文章基本信息

  • 标题:Simplicity versus Complexity of Noun Group Structure in Print Commercial Advertising
  • 本地全文:下载
  • 作者:Pop, Anisoara
  • 期刊名称:Anglogermanica online
  • 印刷版ISSN:1695-6168
  • 出版年度:2007
  • 卷号:2007
  • 出版社:University of Valencia
  • 摘要:Standard advertising ¡°grammar¡± was defined by Leech (1966:105) as ¡°linguistic choices made more frequently than elsewhere and how much more frequently these choices are made¡±. The current paper will define and determine the ¡°standard¡± operating at the lowest syntactical level, the noun group, through statistical distribution analysis and will consider the ways in which this constituency contributes to both information and commendation.
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