期刊名称：Journal of Family and Consumer Sciences Education
印刷版ISSN：1938-5919
电子版ISSN：1938-5927
出版年度：2008
卷号：26
期号：01
出版社：National Association of Teacher Educators for Family and Consumer Sciences
摘要：Merchandise borrowing is defined as purchasing items with the intention to return them once they have been used satisfactorily. The purpose of this research was to identify consumer traits that influenced merchandise borrowing. Selected psychological characteristics, a social group influence variable, and a selected demographic characteristic were investigated for their influence on attitudes toward merchandise borrowing. Data were collected using self-administered questionnaires from 268 college students. Participants (18.3%) indicated that they had borrowed merchandise in the past. Attitudes toward merchandise borrowing were significantly related to social group influence and retail employment. Attitudes toward merchandise borrowing were also significantly related to prior borrowing behavior. Social group influence appears to be a key variable in predicting attitudes toward merchandise borrowing.
